Happy Family Happy Baby

Hipporoo® was born out the “Pursuit of Hipponess” and it is at the heart of everything we do. We specialise in all-in-1 baby products that ease the strain of being a parent. Being parents ourselves, we understand the need for hassle-free top quality solutions that facilitate feeding and carrying your little ones.

Our Values


Proudly designed and registered in South Africa, our environmentally responsible product line is SGS certified and has been thoroughly tested and approved by parents for parents. Our manufacturers were carefully selected from the very best in the industry and our products undergo rigorous quality control testing.


We are passionate about our environment. Our products come with packaging that is reusable: our Grippo™ 2-in-1 Placemat and Plates are dishwasher, microwave, freezer, fridge and oven safe, and are packaged in a reusable ziplock bag for meals on-the-go; our HungrHippo™ Dry Bags are a better alternative to single-use plastic bags and double as a wet wipe bag; our Hipporoo® Carrier Bags are made of recycled plastics: durable, long-lasting and machine washable.


We partnered with Uzwelo Bags to provide reusable drawstring bags as packaging for the Hipporoo® 10-in-1 Baby Carrier. For every 3 sold, 1 is devolved to the Hipporoo® Goodie Bag Project. You can also pledge a bag for R100 to donate towards the Project and send us a personalised note with your order which we will deliver on your behalf. The aim of the Project is to provide baby essentials to parents in need.

We love our hipporoo! We've tried other products and none of them compare! No more backache or sore shoulders, my baby is super comfortable and secure and it's really easy to use. Highly recommend this product!

Zee Henney

I am absolutely blown away by how fast I received my order from Hipporoo! Amazing service! Also the 2-in-1 bib and apron is a game changer! Best buy ever!

Jo Le Roux

We bought the 10-in-1 carrier and I have used the seat everyday to help soothe our baby before her naps. It has made such a difference, I can now hold her as much as she needs without my back hurting. My husband used it today and was very impressed. There is no issue adjusting the size from one person to another.

Mandy Hall

We are an online baby store based in Cape Town. Please contact +27 (0) 79 160 4895 to book a free consultation during our opening hours.


Mon - Fri, 9 am - 5 pm Saturday, 10 am - 12 pm Sunday, Closed