Hipporoo® was born out of the Pursuit of Hipponess and it is at the heart of everything we do. We specialise  in all-in-1 baby products that ease the strain of being a parent. Being parents ourselves, we understand the need for top quality, hassle-free solutions that facilitate feeding and carrying your little ones around.

Our Core Values


Proudly designed and registered in South Africa, our environmentally responsible product line is SGS certified and has been thoroughly tested and approved by parents for parents. Our manufacturers were carefully selected from the very best in the industry and our products undergo rigorous quality control testing.


We are passionate about our environment. Our products come with packaging that is reusable: our Grippo™ 2-in-1 Placemat and Plates are dishwasher, microwave, freezer, fridge and oven safe, and are packaged in a reusable ziplock bag for meals on-the-go; our HungrHippo™ Dry Bags are a better alternative to single-use plastic bags and double as a wet wipe bag; our Hipporoo® Carrier Bags are made of recycled plastics: durable, long-lasting and machine washable.


We partnered with Uzwelo Bags to provide reusable drawstring bags as packaging for the Hipporoo® 10-in-1 Baby Carrier. For every 3 sold, 1 is devolved to the Hipporoo® Goodie Bag Project. You can also pledge a bag for R100 to donate towards the Project and send us a personalised note with your order which we will deliver on your behalf. The aim of the Project is to provide baby essentials to parents in need.

Hipporoo® Baby Carriers

Designed to prevent back, neck and shoulder strain, Hipporoo® 10-in-1 and 5-in-1 Baby Carriers are breathable, highly functional and super comfortable. They are super versatile and grow with your baby from newborn to 3 years old, catering for toddlers like no other carrier on the market.

Grippo™ and HungrHippo™ Bundles

Our Weaning and Messy Play Bundles are the perfect solution for parents who want to allow their babies to develop their senses through baby-led weaning and messy play without the fuss of cleaning up. They include everything you need to get started on your feeding and sensory exploration journey with your baby: a Grippo 2-in-1 Silicone Placemat and Plate, a HungrHippo 2-in-1 Waterproof Bib and Apron, and a HungrHippo Waterproof Multifunctional Drybag.

Grippo™ 2-in-1 Silicone Placemat and Plates

Our Grippo™ silicone placemats and plates suction to clean flat surfaces and are dishwasher, microwave, oven and freezer safe. Made of 100% food grade silicone, they are BPA, PVC, BPP, Lead and Phthalate-free. Lightweight and packaged in a reusable zip lock travel bag for meals on-the-go.

HungrHippo™ 2-in-1 Waterproof Bib and Aprons

Our HungrHippo™ long-sleeve bibs and aprons are made of super safe, lightweight PUL material and grow with your baby from 4 - 36 months. They are waterproof, odour resistant, wipeable and machine washable. Adjustable KAM snap fasteners, long sleeve elasticated cuffs and soft velcro neck closure offer full protection.

We love our hipporoo! We've tried other products and none of them compare! No more backache or sore shoulders, my baby is super comfortable and secure and it's really easy to use. Highly recommend this product!

Zee Henney

I am absolutely blown away by how fast I received my order from Hipporoo! Amazing service! Also the 2-in-1 bib and apron is a game changer! Best buy ever!

Jo Le Roux

We bought the 10-in-1 carrier and I have used the seat everyday to help soothe our baby before her naps. It has made such a difference, I can now hold her as much as she needs without my back hurting. My husband used it today and was very impressed. There is no issue adjusting the size from one person to another.

Mandy Hall

We are an online baby store based in Cape Town. Please contact +27 (0) 79 160 4895 to book a free consultation during our opening hours.


Mon - Fri, 9 am - 5 pm Saturday, 10 am - 12 pm Sunday, Closed