Welcome to our Online Store

Hipporoo® was born out of the "Pursuit of Hipponess" and it is at the heart of everything we do. We specialise in the design and distribution of all-in-1 baby products that ease the strain of being a parent. Being parents ourselves, we understand the need for top quality, hassle-free solutions that facilitate feeding and carrying your little ones around.

Our Values


Proudly designed and registered in South Africa, our product line is SGS certified and has been thoroughly tested and approved by parents for parents. Our manufacturers were carefully selected from the very best in the industry and our products undergo rigorous quality control testing.


We are passionate about our environment. Our products come with packaging that is reusable: our Grippo® 2-in-1 Placemat & Plates are microwave, oven, freezer and fridge safe, and are packaged in a reusable ziplock bag for meals on-the-go; our HungrHippo Dry Bags are a better alternative to single-use plastic bags and double as a wet wipe bag; our Hipporoo® Carrier Bags are made of recycled plastics: durable, long-lasting and machine washable.


We partnered with Uzwelo Bags to provide reusable drawstring bags as packaging for the Hipporoo 10-in-1 Baby Carrier. For every 3 sold, 1 is devolved to the Hipporoo Goodie Bag Project. You can also pledge a bag for R100 to donate towards the Project and send us a personalised note with your order which we will deliver on your behalf. The aim of the Project is to provide baby essentials to parents in need.

Our flagship product, the Hipporoo® 10-in-1 Baby Carrier is approved as "Hip Healthy" by the International Hip Dysplasia Institute, SGS certified and recommended by Chiropractors for the prevention of back, neck and shoulder strain.


"This is by far the best baby product that I spent my money on! My baby simply loves it! Even Grandpa can't do without it!" - Alisha Ramdhani

Hipporoo® Baby Carriers are breathable, highly functional and super comfortable. They adapt to every stage of your baby's development from newborn to 3+ years (3.5 kgs - 20 kgs), and cater for toddlers like no other baby carrier on the market.

10 Ways to Carry Baby

Switch between 10 different carrying options with a simple clip or zip - all-in-1 baby carrier.


Anti-scratch Velcro

The anti-scratch Velcro is gentle on baby's delicate skin.


Detachable 5-in-1 Hip Seat

Easily switch between the full carrier and hip seat carrier to cater for any occasion.


Detachable Hoodie

The detachable hoodie ensures your baby is protected from the sun and provides intimacy while breast feeding.


Detachable Teething Bits

The detachable teething bibs as well as the full carrier are both hand and machine washable (cold wash).


Large Side Pockets

Equipped with 2 large side pockets for your wallet, keys, phone and other daily essentials.


Detachable Cradle Carrier

Quickly and easily detach or attach your cradle carrier without waking your baby.


Roll-up Ventilation Window

The hypoallergenic 3D breathable mesh inner lining ensures your baby stays cool on hot Summer days.


Neck Support

Equipped with an enhanced neck support especially designed for newborns.


Dog Leash Inserts

Equipped with dog leash inserts for walking your dog handsfree while carrying baby.



Weighing just 980g it is very lightweight and highly portable in its Hipporoo® Uzwelo Carrier Bag.


Safety Buckles

The safety buckles "click" when secured correctly.


Padded Shoulder Straps

The shoulder straps provide superior comfort for long walks or hikes releasing shoulder tension.


Prevents Back, Neck and Shoulder Strain

The waistline belt evenly distributes your baby's weight and prevents back, neck and shoulder strain.


Our Grippo® 2-in-1 Silicone Placemats & Plates are perfect for both mealtime and messy play. They suction to clean flat surfaces and are microwave, oven, fridge and freezer safe. Made of 100% food grade silicone, they are BPA, PVC, BPP, Lead and Phthalate-free. Lightweight and packaged in a reusable zip lock travel bag for meals on-the-go.


Our HungrHippo® Multifunctional Waterproof Dry Bags make excellent organizers for treats, accessories, toiletries, electronics, wet costumes and more. They have convenient KAM snap fasteners, so you can clip them wherever you need them – on your pram, changing table or hand bag. Measurements: 21 cm length x 15 cm width.

Outlet Stock


Please note the sale is final subject to our T&Cs accepted at checkout.

Clearance stock is SGS approved, quality tested and quality assured against manufacturing defects.


I bought the Hipporoo 10-in-1 Baby Carrier almost a year ago and started using it a few months after our son was born. It has a very well thought out design and very versatile. Love it. The 5-in-1 detachable hip seat is excellent and comfortable. It almost feels therapeutic because it straightens my lower back and makes it a relaxing experience carrying the little one.

Alex Mkama


I love supporting small businesses, but love it even more when I receive a great product together with great service and this is everything Hipporoo offers. My arm can finally relax now that I have my Hipporoo for this happy chunky baby!

Taryn Dekel


I had my reservations about investing so much in a carrier, but finally took the plunge and all I can say is WOW! Worth every cent! The shoulder straps are heavily padded and so lightweight, the design distributes baby's weight on the waistbelt so well (which is also heavily padded) making the inward facing option so much more comfortable than other carriers where most of baby’s weight is carried on my shoulders. Slipping over into a back carry is super simple, starting with a normal front carry which is great, then just sliding the hip seat around to the back with baby safely strapped inside! I never had the courage to put my baby on my back with other carriers as I was too scared I’d drop her whilst trying to put her in! The hip seat attachment is fantastic as baby is secure whilst you attach or detach the carrier and it is a lot more comfortable for baby too.

Hadi Haswell


I just wanted to express my absolute appreciation and delight in the Hipporoo 10-in-1 Baby Carrier. I really wish that I had purchased it from the time my baby girl was born and not 7months later. It is the best thing I have ever invested in as a mother so far. I use the hip seat every night and it eases the 10kg weight on my shoulders and back instantly! But most of all, the Hipporoo has given my mum joy that she would never have experienced otherwise. She lost her entire right arm in a car accident a few years ago. Ever since my daughter was born, all she ever wanted was to carry her. Thanks to the Hipporoo my mum has been able to carry her and put her to sleep too. I am eternally grateful to you and your team.

Reyna Rambarun

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+27 (0) 79 160 4895